Even though medium- and long-haul flights have been statistically increasing year after year, a trend is emerging that puts a smile on the faces of hoteliers in our region. Despite the roughly 46 million flights recorded worldwide in 2018, more and more travellers are realising that happiness does not always have to be as far away as many initially assume. One of the greatest regional beneficiaries of this trend may well be the South Tyroleans. The idyllic and incomparably beautiful Alpine region is booming and is becoming increasingly popular among Germans. More and more people prefer a hotel in South Tyrol to spending 15 to 20 hours on a plane, and it seems that this shift in mindset is only just beginning.

When comparing the cost of a hotel stay in South Tyrol with the costs awaiting you in a far-flung destination, the balance increasingly tips in favour of a regional holiday. For many Germans, the value for money is simply unbeatable, especially when you keep in mind that you reach your destination in comparatively little time. The figures in South Tyrol speak a clear language in this regard and further underscore that this trend will continue to advance unstoppably. As early as 2014, the tourism sector in South Tyrol recorded an annual turnover of 3 billion euros. A large share of that was spent in the region by enthusiastic German visitors.

The wide variety of leisure activities makes the hearts of many travel enthusiasts beat faster. A hotel in South Tyrol offers you virtually everything, and that statement is by no means an exaggeration when you look at the range of services on offer. Whether you have a passion for hiking, city trips, wellness programmes, or cycling — a trip to South Tyrol can fulfil all of these wishes in first-class fashion.  

What is more, hotels in South Tyrol largely impress with their modernity, cleanliness, and technical sophistication. German holidaymakers are becoming increasingly discerning in this regard as well. Many miss exactly these qualities in far-flung destinations and therefore choose a holiday in the beloved Alpine region.

Everyone can clearly see that a green and eco-conscious trend is sweeping the country, and this is accordingly reflected in the tourism sector as well. Instead of embarking on long and heavily polluting flight routes, more and more people are consciously choosing to stay closer to home. For many, a hotel in South Tyrol then often seems the more logical option than flying to Australia in 24 hours. A clear shift in thinking is evident here. Even if you choose to travel by short-haul flight, only a fraction of the flight distance and environmental impact is incurred compared to such far-flung destinations.

South Tyrol does not lose any of its charm in winter either, as the numerous and well-frequented ski resorts clearly demonstrate. Even when it starts to get cold outside, you can enjoy a wonderful European holiday here. While visitor numbers drop in other regions after the onset of colder weather, the mood in this charming Alpine region is only just picking up. Although skiing in the region can still be considered something of an insider tip, visitor numbers in this sector are nonetheless rising steadily.

A special highlight for many is a ski trip in the UNESCO World Heritage Dolomites. Fabulous ski slopes combined with views that you will not find in many other places. The slopes are by no means only suitable for experienced professionals — beginners also find their opportunity here and can look forward to a spectacular ride. A trip to South Tyrol means, for an ever-growing number of travel enthusiasts, that the entire family, from young to old, is superbly catered for. An unbeatable all-round package that is practically "just around the corner," waiting to be discovered.